Vectrex

1982 - 1984
dead us
thirty one point six million dollars is what milton bradley had lost on it by february 1984, having bought the company that made it barely a year earlier. the vectrex arrived in october 1982 at $199 with a monochrome vector monitor built into the cabinet, so it never needed a television, and every game came with a plastic overlay you clipped over the glass to fake color. the crash of 1983 took it along with everything else, and milton bradley itself was folded into hasbro three months later. no home console before or since has shipped with a vector display.

~ the goodbye ~

John Ross at Smith Engineering worked out what to do with small monochrome cathode ray tubes that nobody else wanted, and the answer was a games machine that carried its own display. General Consumer Electronics put it on sale in october 1982 at $199. It stood upright, about the size of a small television turned on its end, with the controller docked in the base and a nine-inch vector monitor behind the glass.

Vector meant the beam drew lines directly between points instead of scanning a raster, the same way the arcade Asteroids cabinets did, and it looked like nothing else in a living room. It also meant no color, so every commercially released cartridge shipped with its own translucent plastic overlay that clipped over the screen and supplied both the color and the artwork around the play area. Minestorm was built into the machine so there was something to play on the first evening. A later peripheral, the 3D Imager, spun a filtered disk in front of your eyes to produce stereo depth, which is an idea that keeps getting reinvented by people who have never heard of it.

Milton Bradley, a board game company that had been trading since 1860, bought General Consumer Electronics in early 1983 and inherited the machine at exactly the wrong moment. The first shipment had sold out and grossed close to $80 million. Then the North American video game market fell apart during 1983, and Milton Bradley lost $16.5 million on the Vectrex that year alone. By february 1984 the figure had reached $31.6 million. The console was discontinued that month with the games still in development cancelled alongside it, and Milton Bradley merged into Hasbro that may.

I was an infant when this ended, and the Vectrex never turned up in Turkey in any quantity worth calling a launch, so everything above came out of other people's records. The design decision is still the one worth arguing about. A console that brings its own screen is answering a domestic problem rather than a technical one, because in a house with one television the machine is not competing with other consoles, it is competing with whoever is already watching. Every console since has decided to take that fight instead of avoiding it, and the Vectrex remains the only one that walked around it.

~ the chronicle ~

Bornoctober 1982 in North America, $199, sold by General Consumer Electronics
Peakthe entire first shipment sold, grossing close to $80 million
Killedfebruary 1984, discontinued with new game development cancelled
Lifespansixteen months
Made bySmith Engineering, designed by John Ross and Jay Smith
Killed bythe video game crash of 1983, at a cost of $31.6 million

~ the machine ~

The specification was ordinary and the display was not. A Motorola 68A09 at 1.5 MHz with 1K of RAM, and sound from a General Instrument chip. The expensive part was the analog vector generator driving the tube, which had to be steered accurately enough that a line drawn in one frame landed in the same place the next. Vector hardware ages badly and drifts as it does, and it has never photographed convincingly, which is part of why emulating a Vectrex properly is still an argument among people who care.

The overlays are the other half of the object. A game came in a box with a cartridge and a sheet of printed acetate, and the acetate did real work. It drew the playfield borders and gave your ship whatever color it had. It is the same trick the Magnavox Odyssey used a decade earlier for the same reason, which is that color is expensive and plastic is not.

~ the day it died ~

February 1984 is not a story about the Vectrex failing on its merits. Atari was writing off hundreds of millions and retailers had stopped ordering anything with a cartridge slot in it. A $199 machine with a monochrome screen was never going to be the one that survived that. The losses were real and enormous for Milton Bradley, whose business until then had been printed cardboard with a good margin on it.

The number that gets quoted, $31.6 million, is worth sitting with, because it is what a toy company found out about consumer electronics in about fourteen months. Hasbro absorbed Milton Bradley in may, and after-market support ended with it.

~ the long tail ~

Jay Smith later let the community develop for the machine without pursuing anybody over the rights, which is why a console that was on sale for sixteen months has homebrew cartridges being manufactured for it in 2026. New games with new overlays printed for them, and replacement capacitors for the monitor boards. The install base was small enough that the surviving units are mostly in the hands of people who know how to fix them.

What it left behind is narrower than its reputation suggests and more specific. Not the vector display, which nobody copied. The self-contained cabinet with its own screen, which the Game Boy answered four years later by making the screen small instead of making the box big, and which the Nintendo Virtual Boy answered a decade after that by getting it wrong in a different direction.

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other gaming: Magia Record, Friday the 13th: The Game, Origin Systems, Ghost Recon Phantoms

also died in the 1980s: NABU Network, TI-99/4A, Viewtron

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