Ziilch

2011 - 2025
dead australia
michelle power started ziilch in 2010 because she had watched too much usable furniture go out with the hard rubbish, and launched it in july 2011 as a site with no price field in it. you posted what you no longer wanted, strangers asked for it, and you chose which one of them could come and collect it. by its last year the listing numbers were up near a hundred thousand. the internet archive crawled the whole site on 7 august 2025, and a fortnight later the address stopped answering for good without a word of notice anywhere.

~ the last words ~

Every listing on this site carried an Australian town in it, which is about as closed a product as the web makes. The search form asked for a postcode and a radius in kilometers, because the whole thing rested on somebody driving over to pick the item up. Where I grew up, a wardrobe you no longer wanted went to a relative, or it went out to the street where the scrap collector working that neighborhood would take it before the council did. A website for the same transaction was never going to appear, and if it had it would have had a different shape.

Ziilch was founded in 2010 by Michelle Power and launched in July 2011. The premise was in the name, which is a deliberate misspelling of what everything on it cost. Her stated reason for building it was hard rubbish: the Australian practice of putting bulky household items out on the curb on an appointed day for the council to collect, which in practice means watching a working fridge go to landfill while somebody three streets away is doing without one.

What separated it from a classifieds site was the absence of a price. There was no negotiation and no payment layer to build, so the part of the system that normally generates the revenue was the part the site refused to have. Money appeared nowhere in it. It ran on advertising and goodwill for fourteen years, outlasting a good number of the funded marketplaces that launched alongside it.

It got a real run in the Australian press for a small operation. Channel 9's A Current Affair put it on in 2012 and again in 2013, SmartCompany profiled it, and the student press covered it as the answer to furnishing a share house on nothing. Then one day in August 2025 the hostname stopped resolving and nobody wrote anything at all.

~ the record ~

BornJuly 2011, founded 2010 in Victoria, Australia
Peaklisting IDs approaching 100,000; two features on Channel 9's A Current Affair
KilledAugust 2025
Lifespan14 years
Made byMichelle Power, Ziilch Pty Ltd
Killed bywhatever stopped paying for the hosting, unannounced

~ how it worked ~

You photographed the thing, assigned it a category and described it, and it went up. Other members pressed a request button, which notified you by email and on the site, and then you decided who got it. That last detail is the interesting one: the giver chose the recipient rather than the queue deciding. A first-come-first-served button would have been easier to build and would have turned the site into a race, whereas letting the person give it away to whoever gave the better reason kept it closer to what it actually was.

The listings had a second half that most of these sites never manage. Alongside the FREE side there was a Needed side, where you posted what you were looking for, and the archived category structure is a straight inventory of Australian household life. Whitegoods in one aisle, the carpet and timber and bathroom fittings left over from somebody's renovation in another. The last captures include a listing for roof tiles and one for a box of soap powder.

~ the last day anybody looked ~

On 7 August 2025 the Internet Archive went through au.ziilch.com properly. Hundreds of captures with that date on them: the home page, the category pages with their search parameters still in the URL, individual listings numbered up to 99,999, member profiles, the login page, the join page. Everything answered 200 and the site was healthy. That kind of dense single-day sweep of a site nobody had crawled much before usually means somebody had reason to think it was about to go.

Two weeks later, on 21 August 2025, the crawler got nothing back from the home page. By 20 October 2025 the host was still up but answering 404 for its own theme images, which is a site whose files have been removed while the server stays switched on. Today nothing in the family resolves, from the bare domain down to the au and nz subdomains. The .com.au address had already been parked since 2022, so the last working door was the one that closed in August.

~ the company that outlived the site ~

The Australian Business Register still lists ZIILCH PTY. LTD. as active, along with a second entry for the trustee of the Ziilch IP Trust, both registered in Victoria. So there was no liquidation here and nobody wound anything up. The legal shell is still standing with nothing inside it.

That gap is the common ending for a site of this size, and it looks nothing like a corporate failure. There is no insolvency notice anywhere and no acquirer. What happened instead was a bill somebody stopped paying and a DNS record somebody deleted, two administrative acts that leave no document in public.

A giveaway site has the thinnest possible attachment to anybody's balance sheet. Nothing on Ziilch was ever worth money to Ziilch, so when it stopped there was no customer to notify and no refund anybody was owed. Fourteen years of furniture moving between strangers, and the entire closing procedure was letting a domain lapse.

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other community: EduCities (亞卓市), freeml, 中国穆斯林网 (China Muslim Net), The Oil Drum

also died in the 2020s: Windows on Windows, Kristal-Astro, Microsoft Math Solver

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