Google Trusted Contacts

2016 - 2020
dead
five minutes was the whole design. somebody on your approved list asked where you were, you had five minutes to say yes or no, and if you said nothing the app answered for you. that silence clause is the only reason the thing existed, and it is the exact feature google maps location sharing does not have. the app shipped on android on 5 december 2016, reached ios the year after, and google announced on 16 october 2020 that it would stop being supported on 1 december.

~ the last words ~

Google shipped Trusted Contacts on Android on 5 December 2016 and described it as a personal safety app, a category it had not really been in before. You nominated a handful of people, a parent or a partner. Those people could request your location, and your phone would put the request in front of you with a five minute timer on it.

The timer did the work. Approve and they see where you are. Decline and they see nothing. Do neither, because you are asleep or your phone is in a bag or something has gone wrong, and after five minutes the app sends the location by itself. If you had no signal at that moment it sent your last known position instead. There was also a mode where two people could follow each other live for the length of a walk home.

Four years later the app had not become a habit for enough people. On 16 October 2020 Google put a notice in it saying Trusted Contacts would not be supported after 1 December 2020, pulled it from the Play Store and the App Store, and pointed everyone at Location Sharing in Google Maps.

Turkey had its own protocol for this and it ran on whatever chat window was current. You sent word when you got home, over the phone in the dial-up years and over MSN later and over WhatsApp after that, always pushed by the person arriving rather than pulled by the person waiting. An app that automated the arrival notice was solving something my circle solved socially, with people who would simply call you if you went quiet. The part Trusted Contacts handled that a phone call cannot is the part where you do not answer, and nobody installs software for that in advance.

~ the record ~

Born5 December 2016, Android first
Peakan iOS release in 2017 and a slot in Google's personal-safety lineup
Killed1 December 2020, announced 16 October 2020
Lifespan4 years
Made byGoogle
Killed byfolded into Location Sharing in Google Maps, which does not do the same thing

~ the funny part ~

It needed both ends. For the five minute rule to protect you, your mother had to have installed the same app and learned to use the request button, and she had to keep it installed for years against the possibility of one bad night. That is a brutal ask for a free utility with no daily use. Every safety product has this problem and most of them solve it by riding inside something people already open. Killing the standalone app and pointing at Maps was Google making exactly that move, four years late.

~ what replaced it, sort of ~

Location Sharing in Google Maps is not a replacement and the coverage at the time said so. Maps lets you broadcast your position to chosen people for a chosen duration, and you have to remember to turn it on. Trusted Contacts ran in the direction that matters in an emergency: somebody else asks, and your silence is the answer. Google retired the one piece of its safety stack that functioned when the user could not act.

Some of it came back elsewhere. Android's Personal Safety app carries car crash detection and emergency sharing on Pixel hardware, and the iPhone has Emergency SOS with a similar automatic-escalation idea. Both are tied to specific phones. The cross-platform version Google had already built and already shipped is the one that went away on 1 December 2020.

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