Brainbench

1998 - 2022
dead us
brainbench sold the idea that a short online exam could stand in for a line on your cv. it started as tekmetrics.com in january 1998, took the brainbench name at the end of 1999 and ended up with around 630 exams and more than six million people tested. the certificate it produced was really a transcript number pointing back at the site, which works until the site is gone. it closed on 31 august 2022, having passed through five owners in sixteen years.

~ the eulogy ~

A Brainbench certificate was a printable page with your name on it and a transcript number along the bottom. The number was the actual product. It was also your login, and it was what you handed to an employer so they could go to brainbench.com and confirm that the person claiming a C++ certification had really sat the test. The paper proved nothing on its own. The paper pointed at a server.

The company was founded in january 1998 under the name Tekmetrics.com and became Brainbench on 8 december 1999, which is exactly the window when the idea made most sense. The IT labor market was short of people, employers were hiring off resumes they could not check, and here was a company offering a forty question answer to that problem for the price of a domain visit.

It grew into roughly 630 exams covering programming languages and office software, with a mix of free tests and paid ones. More than five thousand corporate clients used it for screening and more than six million individuals took something on it. By the middle of the 2010s the cumulative count was past thirty million tests delivered, which is a serious number for a product almost nobody talks about now.

I never took one. In Turkey the credential that mattered coming out of a computer engineering department was the department, and after that it was whatever you had actually built, so a certification site was a category I knew existed and never had a reason to enter. The people it was really for were contractors and freelancers, applying to companies on the other side of the world that had no way to check anything else about them.

~ the dossier ~

Bornjanuary 1998, as tekmetrics.com
Renamed8 december 1999
Peakabout 630 exams and more than six million people tested
Deliveredover thirty million tests by the mid 2010s
Killed31 august 2022
Lifespantwenty four years
Made bytekmetrics, then whoever owned it that year
Killed byshl, which had bought the company that bought the company

~ the test ~

The format was short and the tone was serious about being cheatable. Brainbench let employers ask a candidate to sit a verification test on site during the interview, free of charge, so that the company could confirm that the person in the room was the person who had earned the score. That offer is an admission built into the product: everyone knew a home exam with no proctor proves only that somebody with your login can pass it.

Results stayed visible on your transcript for a year from the date you took the test, which quietly encoded a real claim about skills, that a passing score in a specific version of a specific language is a perishable thing. Some exams were free, some were paid, and new ones went up as beta tests before they went on sale. The free ones were the reason anybody arrived. There were people in the early 2000s who collected fifteen or twenty of these the way you collect achievements.

~ five owners ~

Brainbench was bought by PreVisor in 2006, and PreVisor merged with SHL in 2011. The Corporate Executive Board bought SHL the following year and Gartner bought CEB in 2017. In 2018 Gartner sold the talent assessment business on to Exponent Private Equity, which put the SHL name back on it.

Nothing in that chain was ever about Brainbench. It was a small line item inside progressively larger assessment businesses, and each new owner inherited it without having wanted it specifically. A product in that position does not get killed, it gets carried, until somebody doing a portfolio review finally asks what it is for. The answer in 2022 was that a public self-service certification store did not fit a company selling enterprise hiring assessments, and the sunset notice went out: auto-renewals off, no new subscriptions or certificates, everything ends 31 august.

~ what a credential is made of ~

The certificates outlived the company on paper and died with it in every way that counted. There are resumes and LinkedIn profiles still carrying Brainbench certifications today, and the transcript numbers on them are now unresolvable. The claim survives, the proof does not.

That is the durable lesson from a service almost nobody misses. A diploma is a physical object issued by an institution that expects to exist for centuries and can be phoned. A modern credential is a database row plus a URL, and its lifespan is the lifespan of whoever is paying for the hosting. Twenty four years turned out to be the answer for this one, and twenty four years is longer than most, which should worry anybody whose skills are currently vouched for by a badge on a website.

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other online services: Quack.com, Yahoo! Japan Translate, ZeroLend, BeatThatQuote.com

also died in the 2020s: National Emergency Library, Yahoo Groups, TigerDirect

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