Google Street View (app)

2015 - 2023
dead
google gave street view its own app on 3 september 2015, mostly so that ordinary people would contribute photo spheres to the map. for seven years that app was the only consumer route into street view's imagery pipeline. in 2021 it gained photo paths, which let you walk a road with a phone and hand google a route no car had ever driven. support ended on 21 march 2023 and photo paths ended with it, picked up by nothing else. street view did not die. the way you could add to it did.

~ the last words ~

Street View spent its first eight years as a thing Google did to you. Cars with roof rigs drove your street, and some months later your street was on the internet. On 3 September 2015 Google shipped a standalone Street View app for Android and iOS that inverted the arrangement: you could point your phone at a place Google had never driven and add it yourself. The app absorbed the old Photo Sphere Camera on iOS and the Street View viewer on Android, and it talked to external 360 rigs, the Ricoh Theta S among them, for anyone serious enough to own one.

The contribution side was always the reason it existed as a separate app. Viewing Street View had never needed one, because Maps did that. What Maps did not do well was capture, and capture was the part Google could not scale with vehicles. Interiors, footpaths, alleys too narrow for a car, entire countries where a camera car was not practical: all of it had to come from people who lived there.

In 2021 the app added Photo Paths. You walked a road holding your phone, taking ordinary flat photos as you went, and Google stitched the sequence into coverage for a stretch of road no Street View car had ever been down. It was the cheapest possible version of the whole program, requiring no 360 hardware at all, and it was aimed squarely at the parts of the world Google's fleet does not reach.

In November 2022 a deprecation notice was found buried in an app update, and Google confirmed it. The wording was flat: the app is going away and support will end March 21, 2023. Switch to Street View Studio to publish 360 video. Use Google Maps to view Street View and add Photo Spheres.

~ the record ~

Born3 September 2015, replacing Photo Sphere Camera on iOS and the Street View viewer on Android
Peakthe only consumer way to add Photo Spheres, and from 2021 Photo Paths
Killed21 March 2023
Lifespan7 years, 6 months
Made byGoogle
Killed byconsolidation into Google Maps and Street View Studio

~ what was not migrated ~

Photo Spheres survived the move into Maps. Publishing 360 video survived, in Street View Studio, a web tool built for people uploading from proper camera rigs. Photo Paths did not survive anywhere. It was the one feature in the app aimed at somebody with nothing but a phone and a road, and when the app went there was no second place to do it from.

Images already contributed through Photo Paths stayed visible in Maps. Adding more became impossible. Whatever gaps the feature was going to close in its second year did not get closed.

~ why an app dies and a service does not ~

What closed here was a container. Every capability except one moved somewhere else and the imagery is all intact, with Street View itself larger now than it was in 2023. What ended was the idea that contributing to the world's largest street-level image set was a thing you did from a free app on your own phone, on a whim, on a road nobody had photographed.

Google's split makes that explicit. Street View Studio is for people with equipment. Maps is for people looking things up. The middle case, the amateur who wanted to fill in a gap, got routed into the Maps app where the capture tools sit several taps deep and are not what the app is for.

~ the professional footnote ~

I never uploaded a Photo Sphere. My interest in this one is sideways and came later, through work: I do computer vision on drones, and street-level imagery collected by uncoordinated people with consumer cameras is a well-known headache and a well-known gift in that field. Exposure and calibration vary from one contributor to the next, and the timestamps cannot be trusted. The coverage you get in return is coverage no funded program would have paid to collect.

Photo Paths was Google's attempt to make that trade cheaper by dropping the 360 requirement entirely and accepting a stream of flat photos instead. Then it closed the front door on the pipeline eighteen months after opening it.

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also died in the 2020s: InVision, 123 Importados, Amazon Scout

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