
For fifteen years, the consumer browser game industry ran almost entirely on Adobe (originally Macromedia) Flash. Tens of thousands of games, ranging from forty-second time-killers to ambitious story-driven RPGs with thirty hours of content, lived inside.swf files served from a cluster of game-portal sites. Newgrounds (founded 1995), Miniclip (2001), Kongregate (2006), AddictingGames (1999), Armor Games (2005), and a long tail of smaller portals collectively represented one of the largest user-generated content ecosystems of the early web.
On December 31, 2020, Adobe officially retired Flash. The plugin was killed in major browsers shortly after that. Tens of thousands of games - most never archived, many created by individual hobbyists who had long since moved on; became unplayable in a single day. The Flash Game Preservation Project ("Flashpoint") has rescued about 100,000 games, but countless more have been lost.
| Era | ~1995; 31 December 2020 |
|---|---|
| Estimated games created | over 1 million |
| Newgrounds games at peak | ~80,000 (2010) |
| Killed by | Adobe, Steve Jobs's 2010 letter, the iPhone, HTML5 (slowly) |
| Preservation | BlueMaxima's Flashpoint Project (~100,000 games rescued) |
Each major Flash game portal had its own culture, audience, and editorial sensibility:
Some Flash games were such cultural artefacts that their loss is felt:
About 2002 to 2010, Flash games were the global default time-waster of office workers, which is why the pattern was specific: open a browser tab during a slow afternoon, navigate to AddictingGames or Miniclip, play a five-minute game, close the tab when the manager walked past. Multiply this by millions of office workers across the world, every weekday, for nearly a decade, and you have one of the largest uncounted recreational activities of the early-21st-century internet.
The "boss button" was a specific Flash-game convention: a button that, when clicked, instantly hid the game and replaced it with a fake spreadsheet image. The button was a small wink between the game maker and the office-worker player. It acknowledged that the game existed in a context of mild illicitness.
By 2010, mobile games on phones had begun to replace browser games for the same use case. The phone, slipped under the desk, was harder to detect than a browser tab, but office Flash gaming declined steadily through the 2010s.
Flash's death is covered in the Flash memorial; the games died with it. Several specific aspects of the games' death are worth noting:
Most games were never ported. HTML5 became technically capable of running Flash-equivalent games around 2014. But porting an existing Flash game to HTML5 required big engineering work that the original creators, mostly hobbyists who had moved on years earlier; were unwilling to do. Of the estimated million-plus Flash games created, perhaps 5% were ever ported.
The portals could not save themselves. Newgrounds tried - they shipped a Flash emulator, Ruffle, that played many old games in modern browsers. Other portals just gave up.
The Flashpoint Project. An independent volunteer effort, BlueMaxima's Flashpoint, has rescued about 100,000 Flash games and animations. It's a downloadable archive that runs games in an emulated environment. It's the largest single archaeology effort the internet has ever produced for a closed file format. It is also incomplete.
The casual game world. Modern web games (HTML5) exist but are vastly fewer in number and less culturally major. The Flash era hosted a million-plus titles. The HTML5 era has, depending on how you count, perhaps 30,000 active titles. The reduction is by orders of magnitude.
The hobbyist game maker pipeline. Flash made it possible for a teenager with no formal training to ship a game playable by millions. The current world (Unity, Unreal, mobile app stores) requires more skill and money. Several of today's professional game designers (Vlambeer, Adam Saltsman, Cactus, Edmund McMillen) started on Flash. The next generation will have a different on-ramp.
The instantly-playable game. A Flash game ran in your browser tab. Press play. Die. Press play again. The friction was zero. Modern games, even web games, require accounts, downloads, or installations. The "click and play" gaming experience belongs to the Flash era.
"my entire afternoon at work in 2007 was 'helicopter game,' minimised three times an hour when my manager came past. when flash died i looked for the game on every preservation site. i could not find that exact version. mine had a different sky. i'm sure of it.", m.k. 44
"my high school in 2008 banned addictinggames.com. we found mirror sites. they banned those. we found a different domain. by senior year there were eight portals we cycled through. it was the most innovative i ever was at school.". e.b. 33
"i wrote a flash game in 2009 about a stick figure escaping prison. it was on newgrounds. it had 14,000 plays. last year i tried to play it on flashpoint. flashpoint did not have it. it does not exist anywhere. i made it. i deleted my own creation by uploading it to a single platform that died.". o.ç. 35
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