Amara Public Workspace

2010 - 2026
dead
for sixteen years anybody could paste a video url into one box and start typing captions for it, and what came out the other side was a public pool of subtitles in more than four hundred languages that nobody owned. on 27 march 2026 amara gave that pool five weeks. everything not moved into a private team account by 30 april was deleted, and the viewing window closed on 15 may. the company is still trading.

~ the obituary ~

It started in 2010 as Universal Subtitles, a project of the Participatory Culture Foundation, the same nonprofit behind the Miro video player. Mozilla picked it up as a featured Drumbeat project that April, and a million dollars from Mozilla and the Knight Foundation followed in 2012. The pitch was narrow and good: web video had no subtitle layer, the platforms were not going to build one, so build an editor anybody could use and a public pool to keep the results in.

The editor was the achievement. You pasted a URL, and it played the video back at you in a loop with a text box underneath and keyboard shortcuts for timing. It worked on YouTube and Vimeo and whatever else you pointed it at, because it never needed to own the video, only to sit beside it. It renamed itself Amara on 5 April 2012 once subtitling stopped describing everything it did.

What built up in the Public Workspace over sixteen years was a commons in the real sense: volunteer work, held in the open where anyone could use it. TED's translator community ran on it. Khan Academy, Coursera, Udacity, PBS NewsHour and Mozilla all put material through it at one point or another. The number Amara kept quoting was more than four hundred languages.

Turkey went at the same problem from another direction. Subtitle culture here grew up around film and television rather than around web video, in communities like DivXPlanet, where translations were argued over line by line and released as files. Same instinct, different object. The thing Amara had that those sites did not was the video sitting right there in the browser while you typed, with no files to download and nothing to install.

~ the case file ~

Born2010, as Universal Subtitles from the Participatory Culture Foundation
Peaksubtitles in more than 400 languages, with TED and Khan Academy on it
Killed30 April 2026, announced 27 March
Lifespanabout 16 years
Made byParticipatory Culture Foundation
Killed byAmara refocusing on paid private teams

~ what it was for ~

Accessibility was the stated mission and the one that got the grants, but the Public Workspace was doing a second job at the same time. A video with captions in a language you can read is a video you can find in a search and quote from, and one somebody else can translate again into a third language. Every caption file in that pool was also an index entry for something that had previously been opaque to everyone outside its original audience.

That is also why the pool mattered more than any individual file in it. A volunteer who captioned one conference talk in Portuguese was not doing much on their own. Sixteen years of those volunteers sat in one place under an open license, and institutions built teaching material on top of it.

~ what got deleted ~

The announcement went up on the Amara blog on 27 March 2026, under the title "An Important Transition", and gave the reason in one clause: to better focus resources on the work ahead. Videos and subtitles in the Public Workspace had to be migrated into a private team to survive. The deadline for uploading anything new, and for downloading what you had, was 30 April 2026. A later update extended viewing on Amara Public Watch to 15 May, after which existing videos and subtitles would no longer be viewable or retrievable.

Amara itself is very much alive. amara.org answers today with a commercial subtitling editor and a services business, and private teams with their videos set to public visibility still work exactly as before. What died was the half that required no account, which is the half volunteers had been filling since 2010. The company called it a transition. For the teams that pay, that is accurate.

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